PENGARUH FAKTOR PROMOSI, KUALITAS PRODUK, DAN KETIDAKPUASAN TERHADAP PERPINDAHAN MEREK

JOHAN CANDRA

Abstract


Abstract: Nokia is a mobile phone vendors who famous in the world. On 2012 Nokia experienced a significant decline in sales compared to the year of 2011 The purpose of this study was to determine the effect of promotion, product quality and dissatisfaction on brand switching  ofNokia mobile phones. The sample of the study was a Nokia mobile phone users who switch phone to another mobile phone brand ammounting100 people. Analysis using multiple regression analysis. The results of this study indicate that the promotion and dissatisfaction positive significant effect on brand switching mobile phones Nokia. While the quality of the products has a significant negative effect on brand switching of Nokia mobile phone.


Keywords: promotion, product quality, dissatisfaction, brand switching.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Google Scholar Citation Analysis

Export Date: 15 Oktober 2019

Citations: 1562

h-index: 18

i10-index: 42

  

View My Stats

Tools:

Plagiarism:

 

Jurnal Ilmu Manajemen (JIM) terindeks oleh:

 

Alamat Redaksi:

Gedung G1 lt. 2 Ruang Jurnal Manajemen

Fakultas Ekonomi

Universitas Negeri Surabaya

Kampus Ketintang Surabaya 60231

Telp. (031) 8285362/8299945 Fax. (031) 8293416

homepage: https://jurnalmahasiswa.unesa.ac.id/index.php/jim/index

email: jim@unesa.ac.id

Jurnal Ilmu Manajemen (JIM)  

is licensed under a Creative Commons: Attribution-NonCommercial 4.0 International