PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU PRIA DI KABUPATEN MOJOKERTO

YUNITA

Abstract


Abstract: The main functionof shoesisasprotectorof our feetin walking. However, as the developmentof humancivilization, nowthe shoehasmore functionsthan justthat.This studyfocused on theconsumeroutletAl-Farisi becausethisoutletshoeshaveadvantagesofthe modelarealwayschangedeverytwoweeks.This studyaimstodiscussandanalyzeInfluence of Lifestyle and Price onPurchasing Decisionsin Men's ShoesinMojokerto(Studies inConsumerOutletAl-Farisi Pusat Perkulakan Sepatu Trowulan).This study used acausalapproach. The population inthis studywasAl-Farisi Outletconsumerswhopurchaseanduse theshoes. Samples are taken of104peoplewithaccidental sampling technique. Measuring instrument usedwas aquestionnaire, andthe datawere analyzedwithmultiple linear regression. The results showedthat partiallifestyleandpriceaffectpurchasing decisions. The results showedthat simultanlifestyleandpriceaffectpurchasing decisions. 


Keywords:lifestyle, price, purchasing decisions.




Full Text: PDF

Refbacks

  • There are currently no refbacks.


Google Scholar Citation Analysis

Export Date: 15 Oktober 2019

Citations: 1562

h-index: 18

i10-index: 42

  

View My Stats

Tools:

Plagiarism:

 

Jurnal Ilmu Manajemen (JIM) terindeks oleh:

 

Alamat Redaksi:

Gedung G1 lt. 2 Ruang Jurnal Manajemen

Fakultas Ekonomi

Universitas Negeri Surabaya

Kampus Ketintang Surabaya 60231

Telp. (031) 8285362/8299945 Fax. (031) 8293416

homepage: https://jurnalmahasiswa.unesa.ac.id/index.php/jim/index

email: jim@unesa.ac.id

Jurnal Ilmu Manajemen (JIM)  

is licensed under a Creative Commons: Attribution-NonCommercial 4.0 International