PENGARUH NEGARA ASAL TERHADAP PERSEPSI KUALITAS

RENY FITRIYAH

Abstract


AbstractThis study aims to analyze and discuss the influence of country of origin on the perceived quality. The study focused on the sharp brand for TV, AC, and washing machines. This research is conclusive. The population used was the visitors Hartono Elektronika Kertajaya Indah Timur Surabaya. Sample taken as many as 110 peoples with purposive sampling technique. Then the sample was divided into two groups of control and experimental group. The research instrument  used was a questionnaire and the data obtained were processed using simple regression analysis, followed by analysis of independent samples t test. The results showed that there is significant influence between the country of origin of the perceived quality of the control group and experimental group. For the analysis of independent samples t test there was no difference effect to country of origin on perceived quality to experimental and control group.


Keywords: country of origin and perceived quality.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Google Scholar Citation Analysis

Export Date: 15 Oktober 2019

Citations: 1562

h-index: 18

i10-index: 42

  

View My Stats

Tools:

Plagiarism:

 

Jurnal Ilmu Manajemen (JIM) terindeks oleh:

 

Alamat Redaksi:

Gedung G1 lt. 2 Ruang Jurnal Manajemen

Fakultas Ekonomi

Universitas Negeri Surabaya

Kampus Ketintang Surabaya 60231

Telp. (031) 8285362/8299945 Fax. (031) 8293416

homepage: https://jurnalmahasiswa.unesa.ac.id/index.php/jim/index

email: jim@unesa.ac.id

Jurnal Ilmu Manajemen (JIM)  

is licensed under a Creative Commons: Attribution-NonCommercial 4.0 International