PENGARUH IKLAN MELALUI MEDIA TELEVISI DAN WOM TERHADAP MINAT BELI KONSUMEN PADA PRODUK UNIT LINK

MAWIDHA FITRIA C M

Abstract


This study aimed to analyze and discuss the influence of advertising through television media and word of mouth (WOM) for consumer purchase interest in unit-linked products PT. AXA Financial Indonesia. This type of research is quantitative. This study uses the respondents who have never become customers of PT. AXA Financial Indonesia. Techniques nonprobability sampling with 100 respondents. Data analysis techniques using PAWS Statistics 18 Software. Result of the research shows that advertising through television media and word of mouth (WOM) has a positive influence on interest in the purchase.


Keyword: advertising, word of mouth (WOM), and purchase attention.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Jurnal Ilmu Manajemen (JIM) Terindeks oleh:

 

Alamat Redaksi:

Gedung G1 Lantai 2 Ruang jurnal

Fakultas Ekonomi Universitas Negeri Surabaya

Kampus Ketintang, Jl. Ketintang Surabaya 60231, Surabaya

Telp. (031) 8285362/8299945 Fax. (031) 8293416

homepage: https://jurnalmahasiswa.unesa.ac.id/index.php/jim

email: jim@unesa.ac.id

Jurnal Ilmu Manajemen (JIM)  

is licensed under a Creative Commons: Attribution-NonCommercial 4.0 International

  imagebam.com