PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN (Studi Pada Anggota Komunitas Sepeda Motor Honda Vario 125cc di Surabaya)

JUWONO DWI WARUSMAN

Abstract


Motorcycles  Honda Vario 125cc has an elegant design and fashionable, and has details of the quality that is superior compared to other brands. This is supported by the Surabaya has several places of purchase and ordering Honda motorcycles there are showrooms, dealers and authorized workshops and non official. This study aims to analyze and discuss the influence of brand image and brand trust on customer loyalty.


The population in this study were respondents who use motorcycles 125cc Honda Vario, respondents aged 18-57 years and previously had a 125cc Honda Vario. In this study, researchers used 220 samples. Methods of data collection in this study is the observation, documentation and questionnaires. The sampling method is particularly nonprobability sampling using purposive sampling. Measuring instrument used is multiple linear regression.


The results show that the partial image of the brand influence on consumer loyalty and brand trust also affect customer loyalty.


 


Keywords: brand image, brand trust, customer loyalty.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Google Scholar Citation Analysis

Export Date: 15 Oktober 2019

Citations: 1562

h-index: 18

i10-index: 42

  

View My Stats

Tools:

Plagiarism:

 

Jurnal Ilmu Manajemen (JIM) terindeks oleh:

 

Alamat Redaksi:

Gedung G1 lt. 2 Ruang Jurnal Manajemen

Fakultas Ekonomi

Universitas Negeri Surabaya

Kampus Ketintang Surabaya 60231

Telp. (031) 8285362/8299945 Fax. (031) 8293416

homepage: https://jurnalmahasiswa.unesa.ac.id/index.php/jim/index

email: jim@unesa.ac.id

Jurnal Ilmu Manajemen (JIM)  

is licensed under a Creative Commons: Attribution-NonCommercial 4.0 International