PENGARUH COUNTRY OF ORIGIN DAN KUALITAS PRODUK TERHADAP NIAT BELI IPHONE 6+ ( STUDI PADA PENGUNJUNG DI WTC SURABAYA)

MUHAMMAD OLGA FEBRIYAN MIRZA

Abstract


Entering this era of globalization is increasing rapidly, the company faced the increasingly fierce world competition. Country of origin and product quality is considered by the consumer to meet the needs, considering that in the current era consumers prioritize the prestige and comfort in owning a product. The purpose of this research is to analyze and discuss about the influence of country of origin and product quality on iPhone 6+ purchase intention. This study is a conclusive study. Respondents in this study are at least 20 years old who were in WTC Surabaya. The sampling method is non-probability sampling and sampling techniques using judgmental sampling. Samples used as much as 110. The data collection techniques used in this study was a questionnaire. Data were analyzed using multiple linear regression analysis using SPSS 18. The results showed that the variables of Country of Origin are significant effect on the purchases decision with significant value of 0,004. Produt Quality variables significantly influence the purchase decision with significant value

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