PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN HONDA BEAT

SONY MAHENDRA

Abstract


Abstract: Honda Beat is the one of Honda’s product that has good quality product which is supported with security features, ease of maintenance and also efficient. And Honda Beat set in competitive rates in automatic motorcycle of 110cc class. This research aim to analyze and description influence of product quality and price to consumer satisfaction of Honda Beat. Sample in this research is who use Honda Beat and previously involved in the purchase decision process at least at 18 years old to 100 respondents with purposive sampling technique. Data collected with questionnaire, while technique analyze data used multiple regression analysis. Based on test result known that product quality and price influential to customer satisfaction of Honda Beat. Keywords: product quality, price, customer satisfaction. 


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Google Scholar Citation Analysis

Export Date: 15 Oktober 2019

Citations: 1562

h-index: 18

i10-index: 42

 

View JIM Stats

 

Tools:

Plagiarism:

 

Jurnal Ilmu Manajemen (JIM) terindeks oleh:

 

Alamat Redaksi:

Gedung G1 lt. 2 Ruang Jurnal Manajemen

Fakultas Ekonomi

Universitas Negeri Surabaya

Kampus Ketintang Surabaya 60231

Telp. (031) 8285362/8299945 Fax. (031) 8293416

homepage: https://jurnalmahasiswa.unesa.ac.id/index.php/jim/index

email: jim@unesa.ac.id

Jurnal Ilmu Manajemen (JIM)  

is licensed under a Creative Commons: Attribution-NonCommercial 4.0 International

  

View My Stats