PENGARUH DIMENSI KUALITAS PRODUK TERHADAP NIAT BELI HONDA CB150R STREETFIRE DI SURABAYA

ADITYA KAMAJAYA PUTRA

Abstract


Abstract: The phenomenon in the rise of an efficient transportation needs in Indonesia makes the motorcycle market continues to experience steady growth. Honda wants to win the middle market by issuing the sport of Yamaha sport bike brand new middle the Honda CB150R Streetfire completed quality of Honda's latest is no less than its competitors Yamaha Vi-Xion. With the condition of strict product marketing makes the manufacturers to improve the quality of the products that can be measured by several dimensions, namely performance, features, reliability, durability, esthetic, conformance, serviceability and perceived quality. This research was conducted in Bungkul Park Surabaya. The sampling technique is Non-probability sampling with judgmental sampling. The method of analysis is the linear regression and questionnaires as a data collection tool with a sample of 90 respondents. The results showed that the influence dimensions quality product is simultaneously and partially significant effect on purchase intentions Honda CB 150 R  in Surabaya.

Keywords: dimensions of quality product, and purchase intention.





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