Pengaruh Financial Literacy, Cognitive Bias, dan Emotional Bias terhadap Keputusan Investasi (Studi pada Investor Galeri Investasi Universitas Negeri Surabaya)



Investment or investing is an important moment for the economy of individuals. Someone to act rationally and not rarely also be irrational in making investment decisions. The purpose of this research is to know the influence of financial literacy, cognitive bias, and emotional bias against investment decisions. The sample used as many as 289 respondents using a detailed questionnaire and multiple linear regression analysis. The results obtained suggest that overconfidence, illusion of control, regret aversion bias, and status quo bias effect significantly to investment decisions. The respondent belongs to investors who are overly confident and feels it can control the situation. In addition, respondents also belongs to investors who are too sorry when experiencing losses and tend to be reluctant to make changes to its investments. While variable financial literacy, cognitive dissonance, and loss aversion bias does not affect investment decisions.

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Export Date: 15 Oktober 2019

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Fakultas Ekonomi

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