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Tips On Branding: Let Your Logo Speak For Itself -

"Anibal Benson" (2020-06-08)

Considering a Career in Graphic Design? Artifact Advertising Designers Give Some Insight
"I realized Graphic Design is definitely an easier strategy to settle the debts - as opposed to being a starving artist contemplating slicing off and eating your personal ear"
Why do many artistically talented people end up being Graphic Designers as opposed to artists and maybe it was an excellent career selection for them? We spoke to the design team at Artifact Advertising to have some entertaining insights regarding their graphic design careers...
What could be the thing you love most about design and being a designer?
A: Coming up using a concept inside them for Get Noticed With a Unique Corporate Logo hours creative freedom. Doing my personal designs. (when I have a free moment).
B: Exploring new ideas! You wish to hear that your particular client is satisfied using what you have done.
I enjoy designing corporate identities essentially the most...I really enjoy that!
C: Definitely show creativity, seeing design differently on the average Joe and finding it's something that 'feeds your soul'... as well as going to are employed in slippers if I really wanted to
D: The challenge of your difficult brief, identifying something fresh.
Are there any designers that inspire you?
A: Oh yes! I love browsing . Looking at every one of these designs always gives me a kick!
My favourite, favourite South African designers should be Louis Minnaar and Anthony Dart
B: Yes! And I love the site "Behance", where they showcase other designers. I just love the creativity and new ways of thinking!
C: There is definitely an illustrator and designer that I love - Rachel Riordan.
D: Designers like Charles S Anderson, Daniel Palavin, Neville Brody, Louise Fili, Paula Scher and Adolphe Mouron Cassandre Inspire me every day.
What will be the design trends right now and how have these changed through the years?
A: Hand drawn and 3D fonts, not to mention textures and retro shapes. Mmm, they kind of change a little every year, so I can't tell - it is exactly what can make it so exciting!
B: The saying "less is a bit more!" Now design is neater and not too busy, more vectors and illustrations are increasingly being introduced than the past.
C: I personally like clean, flat colours (no drop shadows). The "vintage" look is incredibly big at the moment with web page design, with natural textures.
D: Keep it simple.
Where does one get inspiration for original designs?
A: From those designers and sites I've just mentioned. I'm incredibly much inspired of course! Also the truth that we're not American, but African! South African design rules!
B: On websites like Behance - and Exclusive Books!
C: I have a number of sites I am addicted to for awesome packaging ideas and for the most recent trends in web design. Sitting all day in a book store considering design books gives one great inspiration too.
D: Answer Censored
What would be your ideal job like a designer?
A: I suppose I'd like to work with myself or to be considered a creative director - just discovering the top idea and many people really like it!!
B: For one day to operate my way up as being a designer and learn from others. It could be great to be considered a creative director one day
C: I would love to conceptualise themes and ideas for events and do all the design work that goes behind it. Something that involved traveling and designing could be great too try not to think those two go hand in hand.
D: Designing Music graphics, posters, Cd covers. Oh and designing book covers
Any funny or crazy experiences you have had inside your career?
A: Everyday we like several laughs in studio. Every day brings new things. We once had complaintant who thought he could do their own photo aim for his products also it would look fine. This client sells food and one of the burgers he shot, a big fly on it. Epic fail!! What's the chances!
B: Yes!! I had such a blonde moment at college! There were two PC's beside one another at school and my buddy talked about to help you him. I took the mouse and looked over his screen to demonstrate him which place to go, and spent ages wondering why the mouse had not been working! Meanwhile I was moving my own mouse!
C: While studying I was obviously a finalist for any packaging competition and were built with a photo shoot as well as an article written with a magazine about my design. Anyways, about 4 years later I continued holiday and now we stayed with this little hotel in Kimberly - I think we might have been the only real ones remaining in the resort - and the place had supplied reading material next to my bed. Out of every one of the magazines they could have chosen on earth, it had been playboy I was in. I ran around the place holding playboy magazine around my face, smiling and pointing on the staff that that has been me. I think they thought I was crazy, certainly not anyone even mildly famous as I didn't even get wanted an autograph
D: Answer censored
When have you first realize you wanted to be a artist and why?
A: I've been enthusiastic about art. When I was little drawing and painting were my favourite things! My parents are both very creative people an architect as well as an art teacher. I grew up watching my Mom inside pottery studio and my dad always forced me to be draw and page through art books.
In high school I took art being a subject. I attended a university's open day for graphic design, and I just knew - this program me!
B: In high school graduation I took art being a subject and will draw adequately. After I matriculated I didn't determine what I wanted to complete but I knew that I should do something that involves be resourceful. I was advised that I could either study graphic design or fine arts. I did not want to draw (fine arts) as being a career because then something you like would certainly become another job.
C: I first realized I wanted to certainly be a designer in Standard 5 (I went around telling everyone I was going to be considered a 'graphic artist' and that they used actual computers to complete the art). I always loved drawing and show creativity and I was set on becoming a designer.
D: I stumbled on love design through studying the reputation graphic design, designers throughout history happen to be great artists, although times have changed. I was studying Fine art, but realized I could still be creative if I followed a profession in commercial art, plus finding its way easier paying the bills in opposition to as a starving artist contemplating eating your personal sliced off ear. I love typography from your first half from the twentieth century as well as the modern designers who revived it.
What was your perception of like a designer then and what will be the reality?
A: I expected that it is more exciting and artistic. Unfortunately we spend time and effort relaxing in a workplace in front of the computer. Not really that creative. Sometimes sticking to the same corporate Id's really kills your creative spirit. But hey, I don't regret anything. Graphic design is filled with amazing possibilities!
B: I was relayed through many designers that it's really rough working within the industry and you also do not get any respect being a new designer. What I have seen is pretty the contrary! I really enjoy the work and feel part in the team!
C: I thought being designer you'd convey more freedom being creative but it is sometimes rather restricting. I probably enjoyed studying over being employed as the ideas were limitless there was never a low cost. The real world of the working designer isn't what I expected then again I didn't really determine what to expect. I still wouldn't put it back for anything though!
D: I think every design student thinks they are going to land in their first job and everyone will be in awe of your respective talent, you will end up the toast of the Loeries and supermodels will fall at the feet as you hold your mac up within the air. I still benefit from the challenge, the roll-out of concepts and putting a bit of your self in everything, even when your soul gets stomped every now and then.
What tips could you give somebody that is thinking about a job in graphic design?
A: If you're dreaming for being an artist (painting and drawing for hours on end) - don't study graphic design - it's a lot more formal and corporate than you think that.
Studying graphic design is a huge commitment - prepare to convey bye-bye in your social interaction - therefore intense effort! So many late nights, but in the end - I'm still so very pleased with my choice. I'm looking forward to the possibilities I've got - like a designer!
B: Are you prepared for be resourceful and ultizing most of your respective time designing? Be inspired by what's available for crafting ideas. I was told that if you have an innovative block, stop, relax and go make a move you love. Go back and try again when you're more calm and relaxed.
C: Know what it's like in the real world. In actuality people have deadlines and budgets along with your biggest idea can squished by a customer by leaving you feeling very despondent. You also spend nearly all of the day looking at your computer... and your chair becomes your buttock's best friend! Don't do it without having a love for it.
D: Find designers that inspire you, even though you start emulating their work, you'll eventually discover a kind of your own personal. Also question everything, never adhere to a brief sentence after sentence, certainly be a rebel.
Where do you study design and can you recommend it - otherwise where would you recommend studying design?
A: North-West University, Potchefstroom (Ci-Lab -Creative intelligence Lab). This institute is certainly one in the best inside country. I've been to a couple of design school exhibitions in Jhb, and zilch comes even close on the standard I was used to. I will definitely recommend North-West University. This institute usually walks away with the most Loeries and Pendorings each year. Watch out!
B: I was at "Vaal University of Technology", I enjoyed it there a whole lot and so they took us to each exhibition also to indaba as we wanted to go. This place features a high standard at work, according for the evaluators we'd.
C: I studied at Greenside Design Center but I often wish I had studied at Vega. Design Center was a whole lot of fun though and I made friends for a lifetime there that share the same passion as I do.
What is the thing that suits you least about being a designer?
A: Sitting in front of a computer.
B: Clients that are very hard to thrill.
C: Sitting all day long in front of an computer, within the same chair, doing exactly the same routine.
D:The narrow mindedness of some clients
Well there it is - some valuable insights from my team we hope is going to be beneficial to anyone considering work in Graphic Design.